Our Beginning

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Our journey began with a vision—a vision to redefine the standards of excellence in the world of jewelry. Fuelled by passion and a commitment to innovation, we embarked on a path of discovery, seeking to challenge the status quo and introduce a new era of sophistication and sustainability.

From humble beginnings to pioneering breakthroughs, every step of our journey has been marked by dedication, creativity, and a relentless pursuit of perfection. As we look back on our inception, we are reminded of the spirit of adventure that propelled us forward, shaping our identity as pioneers, disruptors, and innovators in the jewelry industry.

From the very outset, our mission has remained steadfast: to foster a jewelry industry characterized by transparency, sustainability, compassion, and inclusivity. This ethos is deeply ingrained within our organization, guiding every decision and action we take. It defines who we are at our core, driving us to continuously strive for positive change and uphold the values that define our DNA.

OUR MISSION PILLARS

  • Transparency

    We trace our materials meticulously and disclose every step of our jewelry-making process. Wear our jewelry with confidence, knowing its ethical journey from source to creation.

  • Sustainability

    We use recycled materials, apply energy-efficient practices, and minimize our carbon footprint to protect the planet.

  • Compassion

    We trace our materials meticulously and disclose every step of our jewelry-making process. Wear our jewelry with confidence, knowing its ethical journey from source to creation.

  • Inclusion

    We prioritize inclusion, investing in diverse teams to foster belonging. Our designs are crafted with inclusivity in mind, ensuring everyone feels represented.

What Make Us Different?

Expertly Designed Jewelry

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Our studio is home to award-winning designers who meticulously craft each piece, considering every detail of its distinct design. Our skilled artisans then bring these creations to life with masterful attention to detail, ensuring you can wear them forever.

Every Piece Crafted Ethically

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Our jewelry is crafted with ethics at its core, from the sourcing of materials to the moment it adorns you. We're committed to ensuring that every aspect of our creations aligns with ethical standards, so you can wear them with confidence and pride.

Uniquely Yours

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Our jewelry is crafted with joy and personalized just for you. Whether it's a bespoke engagement ring or a customized piece of fine jewelry, each design tells the unique story of your identity and journey.

Florence Johnson Experience

We're Here For You

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Our appointments are tailored to your needs, providing a relaxed and joyful experience. Whether it's a significant occasion or a daily indulgence, we're dedicated to assisting you in building your collection, discovering your ideal fit, and creating the perfect piece of jewelry.

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